Your Partner for MAd-tech innovation

At Performance.cc, Torben Heimann and team are your trusted and experienced partners, helping you succeed in the complex world of digital advertising and marketing. We offer strategies and solutions that keep you ahead of the game.

Our Core Expertise in Digital Advertising and Marketing Technologies

We provide independent advice and act as trusted partners, helping you benefit from forward-thinking ways and solutions to digital marketing and advertising. Advertising only makes sense if everybody wins: advertisers to win happy customers, publisher to gain revenues connecting their valued users with relevant brands, and users engaging with inspirng ads. Our expertise spans across various sectors, ensuring tailored solutions for your unique challenges and objectives in the digital landscape.

Solutions for Publishers
We help publishers & saleshouses optimize their ad revenue, improve user engagement, and navigate the complexities of the digital advertising ecosystem. Innovative, proven technologies and strategies are tailored to your needs to maximize your advertising revenue and profitability and help you capitalize on new opportunities early on.
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Solutions for Advertisers
We help advertisers and agencies monitor and manage their media investments, improve ROAS, collaboration, and agility, regardless of how complex the number of channels, campaigns, and teams involved. Innovative, proven technologies and strategies enable you to scale even on the open internet and improve user engagement.
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Growth Strategies for MAd-Tech
We provide go-to-market and growth strategies for ad- & mar-tech solutions, focusing on market entry, product development, and international expansion. Our expertise and network helps you achieve sustainable growth and a competitive edge in Germany and beyond.
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Expert Advice & Due Diligence
We offer pragmatic independent, trused expert advice and due diligence in sales, marketing, advertising, and data activities for investors, authorities, executives, and start-ups. Our insights ensure informed decision-making and risk mitigation.
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Empowering Publishers in the Digital Advertising Ecosystem with Expert Solutions

Performance.cc provides publishers & saleshouses with strategic guidance and technological expertise needed to thrive in today’s complex digital advertising landscape. We help you maximize revenue, optimize ad operations, and navigate the ever-changing world of ad tech.

  • Maximize Revenue: Implement strategies to increase ad revenue and yield.
  • Optimize Ad Operations: Streamline processes for efficient ad management.
  • Navigate Ad Tech: Stay ahead of the curve with the latest technologies.

Empowering Advertisers in the Digital Advertising Ecosystem with Expert Solutions

Performance.cc partners with brands & agencies to unlock the full potential of digital advertising. We provide strategic insight and advanced technological expertise to help you effectively connect with your audiences, drive measurable results, and stay ahead in the fast-evoloving world of marketing tech.

  • Governance & Control: Implement strategies to increase every marketing investment delivers impactful and measurable outcomes.
  • Reach the Right Audiences: Harness the latest targeting. contextual, and creative solutions to engage consumers effectively.
  • Lead Transformation and Innovation: Access cutting-edge tools and insights to future-proof your advertising initiatives and outperform the competition.

Expanding Your MAd-Tech Reach with Strategic Growth

Performance.cc empowers ad- and mar-tech companies in achieving significant growth and a sustainable presence in Germany, Europe, and beyond. We connect the dots and offer tailor-made strategies, expert advice, and implementation to open up new markets, even if they are complex. Let us support you in making the right decisions and realizing your full potential.

  • Market Entry Strategies: Tailored plans for successful expansion.
  • Partnership Development: Connecting you with key industry players.
  • Sales Optimization: Enhancing your sales processes for better results.

Benefit from our expert advice and due diligence services.

Performance.cc provides pragmatic expert advice and thorough due diligence in sales, marketing, advertising, and data activities. We help investors, authorities, executives, start-ups, and monitoring trustees make informed decisions.

  • Sales Strategy Assessment: Evaluate and optimize your sales approaches.
  • Marketing Campaign Analysis: Ensure effective and compliant marketing efforts.
  • Business Due Diligence: Verify the integrity of business plans.
  • Monitoring Trustee Expert: Navigate and meet compliance committments and data regulations.

Why Partner with Performance.cc?

Unlock your digital advertising success with the experts who deliver results.
At Performance.cc, we simplify today’s complex digital landscape for publishers, brands, and agencies. Let’s achieve measurable growth—together.

A diverse team of Performance.cc consultants collaborating in a modern office, reviewing digital advertising performance metrics on a large interactive display, showcasing their expertise and collaborative approach.
Unmatched Digital Expertise
We bring deep knowledge and powerful networks across video, audio, display, and retail media. We’re always ahead of the curve—so you are too.
Solutions as Unique as Your Business
We listen, analyze, and discuss augmenting solutions that align with your goals and expand your possibilities—delivering visible, measurable results.
A graph showing the upward trend of a company's digital advertising performance after implementing Performance.cc's consulting recommendations, demonstrating the tangible impact of their services.
100% Focused on Your Success
We’re not just advisors—we’re partners. You get hands-on support, proactive guidance, and a team that’s truly invested in your results.
Working with Torben was very helpful for Agnostik's go-to-market strategy in Germany. His extensive expertise, network, and commitment really helped us win high-quality customers, including industry leaders. This had a noticeable impact, contributing to our accelerated growth and attractiveness to Didomi.io and supporting our successful acquisition. I greatly appreciate Torben's proactive approach, his team spirit, and his ability to consistently develop new opportunities. Anyone looking for a reliable partner to drive business growth in the MAd-Tech space would be fortunate to work with Torben.
Frank Ducret
Frank Ducret
CEO, Co-Founder, Agnostik.io
 
Agnostik.io
Torben very successfully rolled out Improve Digital in the DACH region by building out a high class local team and growing senior relationships directly. Torben is loyal, hands-on, commercially driven and a true networker. His knowledge and network in the field of digital advertising and e-commerce are deep. People love to work for him and I strongly recommend Torben to any tech company looking to enter into the DACH market.
Joëlle Frijters
Joëlle Frijters
CEO, Co-Founder, Improve Digital
 
Improve Digital
I feel very privileged to have had the opportunity to work with Torben. Torben has one of the best rolodex in the Adtech/Martech industry in DACH; I become doubtful when somebody in this industry says she/he does not know Torben. He is the best door opener I would recommend in this space in DACH. Truly easy to work with and laser focused when it comes to reach out to a specific prospect. I feel very privileged to have had the opportunity to work with Torben. Torben has one of the best rolodex in the Adtech/Martech industry in DACH; I become doubtful when somebody in this industry says she/he does not know Torben. He is the best door opener I would recommend in this space in DACH. Truly easy to work with and laser focused when it comes to reach out to a specific prospect.
Gilles Chetelat
Gilles Chetelat
CEO, mediarithmics
 
mediarithmics
For many years, Torben has been a very senior and professional colleague and business partner for our clients. In an industry that is Always rapidly growing and changing he's been a very stable, succesful and trustworthy representative of our business in Germany and has always carried the flag of first Improve Digital and later Azerion with great passion. I would like to thank Torben for the dedication and the sustainable footprint he has achieved in Germany during his time with us.
Sebastiaan Moesman
Sebastiaan Moesman
CSO, Azerion
 
Azerion
Working with Torben for more than 2 years was key for Pubstack. Torben helped us be successful in the DACH market by leveraging his network and deep knowledge of the DACH market. We ended up closing many T1 accounts in this region, which was of course the expected outcome. Beyond his business finder role, Torben was involved in Pubstack's life, pushing advice and ideas to improve Pubstack's offer, organization, and positioning, which is very likable for a consultant, and crucial as we were less than 20 people when he joined, and had no tracked record in the DACH region.
Loïc Sfiligoi
Loïc Sfiligoi
CEO, Co-Founder, Pubstack
 
Pubstack

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