A trusted partner with 20+ years experience in digital advertising, driving strategic change and innovation.

Torben Heimann is considered one of the defining minds and a leading figure in the German and entire DACH ecosystem of digital advertising. With over 20 years of experience in digital marketing, sales, and management, he has played a key role in shaping the development of the programmatic and real-time advertising market. His career is characterized by a combination of a keen interest in innovation, technical understanding, commercial success in scaling strategies, and a consistent commitment to quality and transparency. He has worked on all sides—with advertisers, publishers, networks, and technologies—and has cultivated a wealth of relevant industry insights. Read more and connect on LinkedIn.

Torben continues to bring innovative technologies and business models to market – from launching online shopping at PAYBACK to scaling digital advertising solutions, e.g., at Tradedoubler and Improve Digital, to the current adoption of autonomous AI agents. This focus benefits MAd-tech providers interested in a go-to-market in the DACH region, as well as agencies, brands, and media companies through sustainable growth and monetization with digital advertising.  

As an active member of the BVDW, he has helped develop standards for affiliate marketing and programmatic advertising, thereby ensuring greater governance and quality. 

Torben is a sought-after speaker, source of inspiration, and sparring partner for digital innovations in advertising. Those who work with him benefit from his network, his deep understanding of markets, and his pragmatic approach.