About Torben Heimann


Digital Innovator and Start-up Catalyst. Experienced online and programmatic advertising expert.

For more than 20 years, Mr. Heimann has been working on the interface between digital media, SaaS technologies, marketing, sales and management for start-ups. He is experienced in Scale-up, Sales, Marketing and Management particularly focused on Go-To-Market for companies, services, and innovation in dynamic environments. He has led growth of both new ventures and established businesses in several countries. Mr. Heimann is familiar to working remotely and on-site in fast young teams as well as on international management circles and complex globally matrixed organizations. He has been repetitively building new business of multi-million Euro revenues and is used to being responsible for respective P&L and up to 100 employees at different locations. He has a proven track-record of maximising top- and bottom-line results. Mr. Heimann is pragmatic, ambitious and very well connected in the European markets. He is thrilled by taking ideas to market.


Performance.cc 2011 – today

Independent Advisor in Digital Sales, Marketing, Management and Go-To-Market. Growing good ideas to an established business

  • Supporting companies in the digital economy with their European strategy
  • Introducing foreign advertising solution vendors in Germany and Europe
  • Advising ecommerce shops on their marketing activities

Azerion 2018 – 2020

Lead the Azerion group assets and teams in Germany, Austria, Switzerland

  • Member of the Group Leadership Team
  • Scale sales and take additional demand- and publisher-offerings to market
  • Leverage synergies by teaming-up reflecting customer centricity
  • Build a digital ecosystem that connects consumers, publishers, advertisers and content owners on European scale and brings value and reliability to all

Improve Digital 2012 – 2020

Establish a real-time-advertising start-up in Germany, Austria, Switzerland

  • Member of the international executive management team and Managing Director for Germany, Austria, Switzerland
  • Planned and excecuted GTM and established Europe’s leading media monetisation platform in esp. Germany, Austria and Switzerland
  • Win and grow premium publishers and agencies to benefit from programmatic advertising increasing advertising revenues and ROI
  • Lead Marketing & PR, organized and spoke at events
  • Recruite and manage a high performing team at different locations
  • P&L responsibility

Tradedoubler 2006 – 2012

Increased sales in the core business of affiliate marketing, diversified according to customer needs and leveraged synnergies internationally

  • Market Unit Leader:
    • P&L responsibility for Germany, Austria, Switzerland, Belgium, Netherlands, Luxemburg
    • Scaled sales and revenues across the region with advertisers, agencies and publishers
    • Fostered international teamwork
  • Country Manager:
    • P&L responsibility in Germany for all business areas
    • Lead all and partly launched Affiliate-, Campaign- and Search-Marketing, Technology and Consulting
  • Head of Consultancy and Client Services:
    • Increased Affiliate Marketing revenues in Germany far above market average

HEIMATOR trade&entertainment 2003 – 2006

Ran a sales and event agency focused on entering new markets, client acquisition and development

  • Launched merchandising business, won and develolped clients in southern Germany, Austria and Switzerland, helped to establish Brands Fashion as one of the leading textile specialists in the fields of work ware, athletic gear and promotional items
  • Produced and delivered promotional fashion and items with international teams across Germany, Poland, Turkey, Bangladesh and China
  • Organized sport and charity events

PAYBACK 2000 – 2003

Grew online partnerships and client acquisition for Germany’s largest customer loyalty program with personnel responsibility

  • Acquired and grew revenues with strategic and operative online shopping partners in various industries to win and retain loyal customers (B2B)
  • Online marketing for PAYBACK’s Visa Card (B2C)
  • Created, implemented and launched PAYBACK’s online shopping platform (B2C)

AOL & COMPUSERVE 1998 – 2000

Won new clients for the ISP-, webhosting- and portal-services

  • Acquired and implemented partnerships with financial institutes
  • Managed product and marketing for CompuServe’s webhosting services
  • Shaped and launched a B2B internet portal

Deutsche Bank 1992 – 1998

Won online users as Marketing Executive after traineeship in generic banking areas

  • Realized marketing partnerships with AOL, T-online and CompuServe
  • Developed marketing-strategy for Deutsche Bank’s internet offerings
  • Organized booth at CeBIT HOME ’98
  • Traineeship